Technology Commercialization Projects

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Applying traditional market segmentation analysis does not normally work to determine market share for new product/technology, as numeric market forecast information for new technology can not be based on traditional, multiple assumptions.

We need to approach this from a different vantage point - isolating a few high quality target customers that can be characterized and named. The following are product development/technology commercialization examples where Keycare used this process:

Heated / Cooling Suit
Speciality construction worker specialty clothing for extended working in cold and hot temperatures
Hotwire
Unique device for cellular phones to increase their at-home hands-free and recharging capabilities
Rail Radar® – www.railradar.ca
Advanced systems for automated, criteria-based systems for the railroad's tie and ballast assessment
Geo Synthetic Super Absorbent Polymer Lining
Landfill conttainment liner and buidling construction application that absorbed liquid many times that of traditional amterials and a fraction of the weight
Encrypted Data transfer
Secure transfer around the world of extremely large amounts of data and financial information